Welcome to Hero - A brand for the heroes!

Our brand was born in 2021 with a simple yet powerful mission: to help people feel proud and comfortable in their own skin. Our founder, a student from Guinea-Bissau, recognized the need for clothing that not only looks good but also reflects the values of the wearer.

At Hero, we believe that everyone has the potential to be a hero, which is why we named our brand after this concept. Our brand name is pronounced -HERO- and represents the idea that anyone can be a hero, regardless of their background or circumstances.

The acronym HERO also stands for our values: HERO EMBRACE REAL OBSERVANT. We believe that to be a hero, you need to embrace who you are, be real with others, and be observant of the world around you. These values guide everything we do as a brand, from our designs to our customer service.

Our street wear collection is inspired by the vibrant culture of Guinea-Bissau and designed to reflect the unique style of our customers. We use high-quality materials and pay attention to every detail to ensure that our clothes are not only stylish but also comfortable and long-lasting.

Thank you for choosing Hero as your go-to street wear brand. We hope our clothing inspires you to be the hero you were meant to be!